Editor’s Note: Terry L. Eby of Norcross, Georgia, is the national sales manager for CVA/BPI and a dedicated muzzleloader shooter and hunter.
Question: As national sales manager for CVA and BPI, you’re on the firing line as far as knowing the reasons that consumers choose CVA rifles over other muzzleloader rifles. When you go into a store, and a dealer asks, “Why should I put CVA rifles in my store to sell,” he really wants to know what CVA rifles offer his customers that other muzzleloader rifles don’t. So, what do you tell him?
Eby: I really don’t have to say anything. I just lay the CVA rifle down next to our competitors’ rifles in the same price point or a rifle that’s close to CVA in features. You know CVA’s motto is, “It’s Just a Better Gun.” And that’s our motto because most of our rifles are made of stainless stee,with the exception of the CVA Wolf. All of our rifles in the break-action models have the quick-release breech plugs, which is also a feature that’s not widely available in our competitors’ rifles. Typically, only the higher-end guns will have this feature. Another important feature that CVA has includes a Delrin liner, which makes putting the ramrod below the barrel much quieter. When you look at feature-to-feature comparisons between CVA rifles and that of our competitors, you see that you get more features and better features for less money with a CVA rifle. For instance, when you compare feature to feature a CVA Optima rifle with a Thompson Center Triumph rifle, you’ll see that the Optima has more features than the Triumph does. Yet, the Optima costs $200 less than the Triumph. When comparing features and prices, CVA makes a strong argument as to why our company’s rifles are preferred over our competitors’ rifles.
Question: How is CVA able to produce better-quality rifles with more features for less money than its competitors?
Eby: CVA is in control of its production. We’re the leaders in volume production, producing a quality product, and we don’t believe that a muzzleloading rifle has to cost $800 to be a great muzzleloading rifle. Instead of having $10 million advertising budgets and super-duper websites, we prefer to take that money and invest it in producing a better-quality rifle at a more-reasonable price. We believe we’ve been able to grow by putting our customers first and giving them the best-quality products we can produce, at a price they can pay.
Question: Terry, what does a consumer know when he buys a CVA rifle?
Eby: They know for certain that they have purchased rifles that have the most features at the best prices they can buy. And, they also know that our guns carry a limited lifetime warranty, which means that we warrant the gun against any manufacturer or material defects. Our customer-service department bends over backwards to make sure that each and every CVA owner is taken care of in the best-possible way.
Question: One of the unique characteristics of CVA is that you produce an awful lot of accessories, right?
Eby: Yes, we produce all the accessories needed to keep our guns clean, in good working order and ready for hunting. We also have a tremendous number of dealers nationwide that carry our rifles and our accessories. Too, CVA recommends you shoot PowerBelt bullets – one of the most-popular bullets with all blackpowder hunters – in your CVA rifles.
Question: If someone’s just starting out in muzzleloader hunting and wants to purchase an inexpensive rifle to hunt with, primarily during muzzleloader season, what will you tell them to do?
Eby: I recommend they go to our website at www.cva.com and look at the different rifles we have available for sale. They can compare features and price points and determine the rifles they want for hunting. There’s also a section on the website called, “Intro to Muzzleloading Basics,” which is a video tutorial on all the different guns and unique features that each gun has. After reviewing the webpage, I’d suggest going to your local sporting-goods dealer and consider buying the CVA Wolf. The Wolf is an entry-level rifle that has many of the features that are important, like the quick-release breech plug. Although the Wolf is an outstanding rifle, the customer may want a thumbhole stock rather than a straight stock and may like a stainless steel gun. So, that becomes a very easy step up to move from the CVA Wolf to the CVA Optima. Both these rifles will not only meet the entry-level price point but also will provide many of the options that hunters are looking for when they’re taking any of the North American game animals. When they make the decision to buy a CVA rifle, a customer can feel confident that he or she has purchased a time-proven rifle and that he’s saved himself quite a bit of money that they can use to purchase optics and plenty of Power Belt Bullets. They’ll also save enough money to probably buy most of the accessories they want for both shooting and hunting.